Having a well-thought out real estate email marketing campaign is a great way to get the word out about your business. It can help you drum up new business, and nurture the leads that already exist. The most important thing to remember is that it takes a little more effort than you may think. But with the right tools, it's easy to get started.
The first step in a successful email marketing campaign is segmentation. This is where you group your potential customers by their unique characteristics. You can do this by creating lists, using tags, or custom fields.
Next, you need to find a platform. There are many options to choose from, and you'll need to find the one that best suits your needs.
The best real estate email marketing software has responsive templates that work on all devices. These templates improve open rates and click-through rates. They also help you deliver a clear message.
Another great feature is the ability to add videos to your emails. Adding a video can increase your engagement by 81%. You can also request a video from a satisfied customer. They're more likely to give you a testimonial if they're willing to speak on camera.
A good email marketing campaign will include content that's relevant to your industry. This could include a free guide on selling a home or a comparative market analysis of a property.
It's not uncommon for real estate agents to send an email newsletter every once in a while. This can be a great way to share helpful information on your local real estate market, such as nearby restaurants and schools.
SITES WE SUPPORT
SOCIAL LINKS